AI Advertising Platform That Manages PPC Across Channels
An AI advertising platform uses AI to plan, create and optimize paid campaigns. For PPC management, UltraMarketer reads Google Ads, Meta Ads and your CRM, finds wasted spend and budget limits, writes new ads and negative keywords, and moves budget toward the campaigns that bring qualified leads or sales, inside spend caps you set.
- ad networks, Google and Meta
- 2
- example weekly budget limit
- 15%
- based cost per qualified lead
- CRM
| Channel | Campaign | Now | Cost per SQL | Proposed |
|---|---|---|---|---|
| Google Ads | Search, Non brand | $6,200 | $148 | $7,000 |
| Google Ads | Display, Prospecting | $2,400 | $402 | $0 |
| Meta Ads | Lead forms, Lookalike | $3,100 | $121 | $3,900 |
| Meta Ads | Retargeting | $1,300 | $96 | $1,300 |
| Google Ads | Performance Max | $1,800 | $310 | $1,600 |
PPC management that looks past the ad platform
Every ad network optimizes toward the signal it can see. Google Ads sees conversions you send it, Meta sees its pixel events, LinkedIn sees form fills. None of them sees which leads became customers. That is why a campaign can look efficient inside the platform and still bring nothing to your pipeline.
UltraMarketer manages paid advertising with the full chain in view. It joins ad spend with GA4 sessions and, when a CRM is connected, with deals in HubSpot, Pipedrive or Salesforce. Budget proposals are based on cost per qualified lead or return on ad spend, not on cost per click. In the example on this page, Display has a reasonable cost per form fill but a cost per sales qualified lead of 402 USD, so its budget moves to non brand search and lookalike lead forms.
The same AI marketing agent also checks the landing pages your ads send traffic to, because the cheapest way to lower cost per lead is often a better page.
What the platform manages
Each item below can appear as an action in the Weekly Growth Plan, with prepared changes ready to launch.
Budgets across networks
Monthly and weekly budget moves between campaigns and networks, ranked by cost per qualified lead or ROAS.
Search campaigns
Responsive search ads, keyword lists, negative keywords and bid strategy proposals for Google Ads.
Social campaigns
New ad variants for fatigued ad sets, audience changes and split tests for Meta Ads.
Wasted spend
Search terms, placements and audiences that spend without converting, turned into exclusions.
Landing pages
Page drafts for ad groups whose traffic lands on generic pages and leaves.
Monitoring
Daily pacing against the monthly cap, and automatic pausing of variants that miss their cost target.
The budget move in numbers
The product screen above shows a B2B software company spending 14,800 USD a month on Google Ads and Meta Ads. The proposal moves money by cost per sales qualified lead from HubSpot and spends 1,000 USD less in total.
Monthly effect, estimated
- Display prospecting budget removed
- $2,400
- Performance Max reduced
- $200
- Added to non brand search
- $800
- Added to Meta lookalike lead forms
- $800
- Monthly spend after the move
- $13,800 instead of $14,800
- Expected extra sales qualified leads
- 9 to 16 a month
Because the move is larger than the 15 percent weekly limit, it is executed over three weeks. If search cost per lead rises as volume grows, the next plan pauses the remaining steps.
AI ads management compared
Paid media is usually handled by an in-house specialist, a PPC agency or a single network AI tool. Here is how they compare on the weekly work.
| UltraMarketer | PPC agency | In-house specialist | Single network AI tool | |
|---|---|---|---|---|
| Networks in one view | Google Ads and Meta Ads | Usually several | Depends on skills | One |
| Optimizes for | Qualified leads or ROAS from your CRM | Agreed KPIs | Agreed KPIs | Platform conversions |
| Checks landing pages | Yes, drafts new ones | Sometimes, extra fee | Sometimes | No |
| Typical cost | $149 to $3,000 a month | Retainer or percent of spend | Salary | Often per ad account |
| Speed of changes | Weekly plan, one click | Agency schedule | When there is time | Continuous, one network |
A specialist agency still makes sense for very large budgets with complex creative production. For most companies spending a few thousand to a few hundred thousand USD a month, the weekly analysis and the routine changes are where the time goes, and that is what the platform covers.
Spend rules that apply to every change
Monthly cap per network
Total spend cannot pass the cap you set for Google Ads and for Meta Ads.
Weekly change limit
Budget moves are limited per week and spread over several weeks when larger.
New campaigns paused
New campaigns can be created paused for a final check in the ad platform.
Write access per network
Write access is requested only when you first execute an action on that network.
Rollback
One click restores the previous budgets, bids or ads.
Plans by number of ad accounts
Ad account limits are per network: one Google Ads plus one Meta Ads account on Starter, three of each on Growth, fifteen of each on Company.
Starter
$149 a month, billed yearly
$1,788 a year, or $299 monthly
For a company with one marketer and one website.
- 1 website
- 4 Weekly Growth Plans a month
- 60 prepared assets a month
- 10 campaign launches a month
Growth
Best fit here$399 a month, billed yearly
$4,788 a year, or $799 monthly
For a small team running several brands or sites.
- 3 websites
- 4 Weekly Growth Plans a month per site
- 250 prepared assets a month
- 40 campaign launches a month
Company
$999 a month, billed yearly
$11,988 a year, or $1,999 monthly
For a marketing team with many brands, roles and SSO.
- 10 websites
- 800 prepared assets a month
- 150 campaign launches a month
- 15 Google Ads and 15 Meta Ads accounts
Company + Expert
$1,500 a month, billed yearly
$18,000 a year, or $3,000 monthly
Everything in Company plus a senior marketer reviewing your plan.
- Everything in Company
- 8 expert reviews a month
- Answer in the panel within 1 business day
- Senior marketer checks plans and assets
Every plan is self-serve with a card. Yearly billing is half the monthly price. Compare every limit on the pricing page.
Questions people ask
Something else? Write to support@ultramarketer.com.
What is an AI advertising platform?
It is software that uses AI to plan, create, launch and optimize paid ads. UltraMarketer does this across Google Ads and Meta Ads, using your CRM data to judge which campaigns bring real customers.
What does AI PPC management include?
Budget allocation, bid strategy proposals, responsive search ads, negative keywords from search terms, new ad variants, split tests, pacing against monthly caps and rollback of any change.
Does it work with Performance Max and Advantage+?
Yes. It reads their results and proposes budget changes, asset updates and exclusions where the platforms allow them. It works with how those campaign types operate rather than against them.
Do we need a CRM connected?
No, but it helps. Without a CRM the platform optimizes on conversions from GA4 and the ad networks. With HubSpot, Pipedrive or Salesforce connected it can optimize on qualified leads and pipeline value.
Who owns the campaigns?
You do. Everything is created in your own ad accounts and stays there if you cancel.
See what your marketing should do this week
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Plans from $149 a month, billed yearly
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